Why Do Businesses Need Social Media Marketing?

Let ‘s start with one simple fact: your business needs a presence in social media.It doesn’t matter if you run a small local store or a large national company. Social media is a key part of your business marketing strategy. Social platforms help you connect with your customers, raise awareness of your brand, and boost sales and sales. With more than three billion people around the world using social media every month, there’s no trend going on.

The Importance of Social Media Marketing and Advertising on Web Traffic

• Social media posts drive targeted traffic.

Whatever your industry, segment, and audience, a significant portion of your customers and leaders are on the social front. A recent study by the Pew Research Center found that 68% of American adults are Facebook users. Among 18 to 24-year-olds, 78 percent use Instagram and 45 percent use Twitter. Even among Americans 65 and older, 37% are users of social media. Having access to all of these customers helps to boost traffic, especially for new site content. When you post a new blog or update your homepage, it may take a while to get a grip on Google. This means that very few customers will know that new content will be available until the next time they search for your product or service.

• Social Media Marketing can build Awareness.

If people don’t know about your business, they can’t be your customers. Social media enhances your visibility among potential customers, allowing you to reach a wide audience with a lot of time and effort. And it’s free to create a business profile on all major social networks, so you’ve got nothing to lose.

• Social media marketing helps you understand your audience.

The interaction you have with your customer base is part of what makes social channels like Twitter and Instagram effective marketing tools. By reading their tweets and status updates, you’ll gain insight into their daily lives and consumer behavior. When you understand your customers, you’ll be able to write better content and more compelling messages that lead to more traffic. However, the benefits can sometimes go far beyond marketing, helping you to identify customer pain points, improve sales conversions and even refine your product strategy.

• Social Media allows you to show authenticity.

Customers are not interested in companies publishing dry, corporate-style social media posts. Instead, let the personality of your brand shine through everything you share on social media. What’s the sound of your brand voice? How does that represent who you are? Practice getting your tone right, whether it’s casual and funny or formal and friendly. Be true of who you are, not who you think you ought to be. Followers are looking to see real people behind your social profiles. 

• An active social media presence builds relationships with your audience.

If you stop seeing social as a way to set up your customers and start seeing it as a way to connect with them, your brand can be transformed. You help customers by answering their questions, entertaining and informing them of relevant content, and even forming bonds about shared interests.

• Social Media Marketing encourages engagement.

Social channels are evolving, constantly releasing new features, and this rapidly changing environment can be intimidating for some business owners. With a simple setup, you can create engaging video content for social media — good lighting, a smartphone, and a tripod. Also, do a test run before you go live to make sure that your internet connection or hotspot has enough speed to avoid delays and interruptions.

• Social Media Marketing provides support.

Social platforms have successfully broken down barriers between companies and their clients. Now, instead of calling a customer service line, a lot of people are going to Facebook or Twitter to solve problems or find information.