What Is Managed SEO And Why Does My Company Need It?
What is SEO?
The term “search engine optimization” (or “SEO”) refers to the process of optimizing a website for ranking higher on search engines. It is the practice of using non-paid, also known as “organic,” search engine results to increase the quality and quantity of website traffic as well as brand exposure.
Despite the acronym, SEO is about people just as much as it is about search engines. It is all about figuring out what people are looking for on the internet, what answers they are looking for, what words they are using, and what kind of content they want to consume. Knowing the answers to these questions will help you communicate with people who are looking for the solutions you provide on the internet.
If understanding your audience’s intent is one side of the SEO coin, the other is delivering it in a way that search engine crawlers can discover and understand. Expect to learn how to do both in this tutorial.
What is SEO Management?
The management of your SEO strategy, by a company or agency, is referred to as SEO management or managed SEO. A team or agency creates, leads, and modifies your company’s online approach as part of SEO management to optimize your results and meet your marketing, sales, and company objectives.
If you work with an agency, you may choose a specialized agency, such as a local SEO firm or a full-service digital marketing firm like IGW.
Because many internal marketing departments are overburdened and lack experience with SEO, it is common for companies to hire professional SEO management services. According to a recent study, 55% of enterprise-level businesses collaborate with an SEO agency.
It is critical to understand what SEO management entails, whether your company works with an agency or manages strategy in-house. As a result, you will be able to lay the groundwork for a competitive strategy that actually generates revenue for your company.
4 Steps Towards Successful Seo Management
- AUDIENCE RESEARCH
SEO-successful businesses have a thorough understanding of their target market. They have done their homework and know exactly what their target market is looking for in a company, product, or service. These businesses are also aware of their target audience’s common concerns and issues.
If you want to be successful in the SEO endeavors of your company, you and your managed SEO provider must first understand your target market.
- COMPETITOR ANALYSIS
A competitor analysis will provide a wealth of information, which is why it is such an important part of SEO management. Make a rival analysis part of your strategy, whether you are working with an SEO agency or taking the initiative on your own.
- WEBSITE OPTIMIZATION
Your company should begin the process of optimizing your website for search after researching your target market and top competitors. Because this process will take some time, set realistic checkpoints or goals for yourself.
For example, if your site has 250 pages, it is unlikely that your in-house team will be able to optimize all of them in a month. Some businesses solve this issue by hiring a managed SEO specialist to perform these services.
- MONTHLY REPORTING
SEO, like all forms of digital marketing, makes use of data. You can evaluate the effectiveness of your SEO strategy using data from your website, Google Search Analytics, and Google Search Console. You can also identify areas for improvement and make data-driven decisions about your next moves.
You can expect monthly reports from your dedicated SEO account manager if you work with any reputable SEO agency.