What’s Included In Managed SEO Services?
Is your website failing to generate the traffic, leads, or sales you expect? Are you fed up with your rivals outranking your company in Google? Are you starting a new company and unsure what you will need to do to get it off the ground online? Then a managed SEO service may be a vital part of your marketing strategy.
A team of experts provided by a managed SEO company has the expertise and proven track record of getting clients to the top of search results, whether it is a small SEO campaign for a local business or a full-scale, highly competitive national campaign. The team manages the time-consuming, labor-intensive on-site optimization, link building, copywriting, and technical SEO so you can focus on growing your business.
Types of Services Covered
To achieve the desired result, you or your client may require a variety of services that result in ROI-positive rankings. Let’s take a look at the different types of services that can be included in a managed SEO campaign.
Research & Analysis
This part of the service is crucial when it comes to providing new customers with a successful online presence. The research done for you will serve as a road map or blueprint for all of the work you will do from then on. Performing well at this stage of the game will yield superior results in the end. Look for another managed SEO service provider if yours does not include extensive research and analysis.
Reverse engineering the web presence of your competitors will reveal the greatest strengths and weaknesses of your competitors’ web presence. You will see which keywords generate the most traffic (and profit!), which keywords different rivals rank for, and where the largest keyword opportunities are.
This is where your managed SEO partner will go over the preliminary list they compiled during the competition study. This is also an opportunity to create a website blueprint. You will know exactly which pages your website needs and which keywords they should focus on. This will save a lot of time in the long run.
If your company already has a robust website, you will want to know how well it is doing and where improvements can be made. Most likely, there is a lot that needs to be improved, otherwise, you might not be seeking assistance in the first place.
This is where your managed SEO experts can truly prove their worth. A good analysis focuses on identifying backlinking opportunities (and risks). They will discover the quantity and quality of the links your company will need to create. They will also look at which links in your backlink profile they can remove to keep your company’s site healthy.
SEO is a time-consuming but highly lucrative form of online marketing traffic. In fact, it may still be the most cost-effective traffic strategy available which makes it a process that you should take very seriously in your long-term marketing plans. Fully managed SEO services are the way to go if you do not have the time to invest in this traffic source. You are getting more than just services; you are getting a partner who will take a close look at your business and create an entire traffic source for you. This extends far beyond link building and content creation.
It is possible that the price would be higher than you anticipated. Let’s get that out there right now. You will need to pay for high-quality jobs if you want excellent results. But, before you give in to sticker shock, think about a few things. Consider the following:
1 – the time it takes to achieve excellent results, and
2 – the amount of revenue you could generate with multiple pages placing number 1 ranking.
When you do the math, you will see that managed SEO services have such a high return on investment that the cost is a drop in the bucket.