Why In 2021 Is Digital Marketing Important?
2021 is just around the corner, which means it’s time to start thinking about emerging developments in digital marketing. We saw major improvements in digital marketing in 2020 as a result of the COVID-19 pandemic, and it seems that 2021 will bring several changes as well.
One of the best ways to be a good marketer is by keeping up with trends and incorporating them in your own marketing plan. It is important to ensure that your company never uses obsolete or unsuccessful tactics to reach your audience, as this can lead to a downward spiral of events.
This article will share some projections about the 2021 digital marketing landscape and include advice about how to plan for what’s in store for you. There is no better way to remain ahead of your rivals than by educating yourself about the future of digital technology.
More efficient marketing automation
Expect more organizations to use more apps, combined with a robust strategy, to automate marketing activities. Strong marketing automation will boost your lead generation so that you can collect leads and cultivate them with the consistency of your experience that will help you turn them into satisfied customers. It also helps ensure improved overall user experience, message delivery and more targeted customer contact. This digital marketing breakthrough will place your company and your brand at a higher level. It will nurture the customer lead and also boost the experience of current customers to ensure brand loyalty and sales.
All-in on Google Listings and Local SEO
If you own a small business, the most important thing you can do is ensure that your local listings are checked and held up-to – date on different search platforms. That’s because the Google My Company listing offers useful details about your hours (many of which are in constant flux due to COVID-19), facilities, and geographical location for B2C businesses that attract customers mainly at the local level (think dental office or car dealership). It’s one of the main search variables, and business owners are always blown away to hear how many directories there are out there.
The further use of mobile search
Since 2017, mobile device web traffic has accounted for around half of all web traffic worldwide. To tap this huge traffic, Hubspot estimates that almost 25% of companies are investing in mobile optimization. Mobile optimization is a big ranking signal for Google and other search engines. Google switched to web indexing for the first time in July 2019, urging advertisers to boost their mobile search experience. If you want to maximize your chances of ranking high on the results pages, you should ensure that you have a mobile-optimized website.
The Power of Voice Search
Voice search is technically not part of Google ‘s algorithm; however, current search results are still being dictated. Voice search queries often produce different results than if the user typed a text-based search. For SEO, it is a good idea for companies to be on their toes with voice search components for customers who are transitioning and moving to that medium.
Using Shoppable posts on social media platforms
Sproutsocial found that 46 percent of Instagram users made a purchase after seeing a product or service on the site.
Instagram soon launched shoppable posts in the US, enabling businesses (especially small retailers) to promote products in their offices. Users can browse for goods without leaving the social network, add things to the shopping bag and check-out. It’s a one-stop-shop experience.
In 2021, it is expected that the platforms, particularly Instagram, will simplify the purchasing process with shoppable posts. It reduces the time from understanding to conversion by placing all your customer needs (product information, payment methods, and shipping options) on one platform.
The more use of programmatic advertising
Automation is no longer a buzzword. It plays an important role in the day-to-day lives of people and in the daily operations of companies. Programmatic advertising or programmatic marketing includes automating the purchasing and sale of ad inventory in real time. This removes the normally tedious method of manually looking for ad placements, negotiating with advertisers, and preparing paperwork.
Programmatic advertising uses AI and Machine Learning (ML) to sift through vast quantities of data to find the best ad placements for your company. These technologies, AI and ML, help you analyze consumer behavior and ad viewing metrics in real-time to find out exactly what you need: where and when to position an ad and in what format.
Social Media To Engage & Retain
Organizations should be prepared to commit more money to social media marketing in 2021. Social media budgets accounted for 24 per cent of overall US marketing budgets in Q2 2020, up from 13 per cent last winter. Marketers are constantly making retention of consumers a priority during the COVID-19 pandemic. This is going to continue well into 2021. The pandemic has significantly increased the amount of time people spend online, and how they study goods, brands and organizations.
This change in consumers creates new opportunities for advertisers to increase their influence with new markets and to re-engage with long-term customers. For just a few hundred dollars a month, a successful social media marketer can establish a marketing strategy, make daily posts, track and drive consumer feedback, and attract new businesses. If your small business has avoided incorporating social media services to your marketing mix, it’s time.
