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Content marketing is a now commonly used marketing technique that uses the creation and distribution of relevant, valuable, and consistent content to attract a specific target audience and convert them into leads. Content marketing has continued to be a growing part of business marketing plans as computers and mobile devices are becoming more prominent forRead more

SEO, or search engine optimization, is a complex and constantly changing part of any website, blog, or online brand’s marketing success. In this guide, we will look at SEO from the ground up and describe the techniques and tools used to optimize web pages and entire websites. The goal is to rank higher in searchRead more

Building a MarTech stack that increases conversions is more important than ever before. But building this type of stack requires taking several factors into consideration. Do you need a MarTech stack for an e-commerce hardware company that sells online to customers in five states? Or do you need a MarTech stack that drives conversions forRead more

Creating a successful business in the age of digital innovation can be taxing on a company that doesn’t have the staffing capabilities to compete with larger firms. Visual marketing can help boost your qualified inbound lead flow, and increase your company’s revenue overall. If you’re looking for a partner to help achieve your target audiences,Read more

Green marketing has become one of the hottest corporate buzz phrases in recent years. In a bid to capture the growing market of globally-conscious consumers, companies have implemented a host of environmentally-friendly practices. Green marketing essentially involves selling products and services based on their environmental benefits. Although these marketing efforts coincide with companies’ corporate socialRead more

For all the many changes that the internet has brought about, social media is arguably one of the most significant. Almost everyone utilizes one social media platform or another regularly, with the result being an immense change in how people communicate and interact with each other, not just online but in the “real world” asRead more

Visual communication is the use of images, symbols, animation, video, and other components of visual communication to convey a message to the viewer. For example, whiteboard animations provide a captivating component to marketing messages that wouldn’t be as compelling otherwise. Animated video is yet another element of visual communication, in which the animations are essentialRead more

In recent years, social media has become a dominant force for business marketing. Companies around the globe have turned to familiar platforms like Facebook and Instagram, or have leveraged more professional social media environments like LinkedIn to connect with audiences all over the world. Businesses that haven’t used these secret weapons to increase the revenueRead more

As an online marketer, animated videos serve as some of the most powerful tools you have at your disposal. Eye-catching, compelling, and memorable, they can be used to launch a new brand or product, educate or inform your audience, or communicate your company’s message. Furthermore, creating animated video can accomplish these and many other marketingRead more

One of the most effective tools of business lead generation is video marketing. Potential customers who watch a product video gain a better understanding of your brand. That’s why combining visuals with dynamic content can be a highly-effective marketing strategy. Video marketing services fro IGW can help you connect with your audience to effectively communicate yourRead more