One of the most effective tools of business lead generation is video marketing. Studies show that 74% of consumers who watch a product video online gain a better understanding of your brand. This suggests that combining visuals with dynamic content can be a highly-effective marketing strategy.
Video marketing results in powerful content that connects with your audience and effectively communicates your message. It helps you generate leads, drive more traffic to your website and social media platforms, and increases your return on investment (ROI).
Here at IGW, we specialize in the following services:
Multi-channel marketing is one of the most efficient tools for video marketing. In order to communicate more effectively with their customers, companies have to develop ways to attract and retain attention and increase comprehension. Video marketing is one of the most effective ways to achieve these goals, as people generally absorb visual information faster and more easily than any other type of stimulus. By utilizing video marketing, you will have a better chance of generating leads that have a higher likelihood of converting into actual sales.
Our video marketing service consists of a three-stage approach:
- Capturing audience attention. The most successful videos use catchy titles and compelling catchphrases. These elements can help increase viewership considerably and even improve viewer retention rates. This strategy is equally effective across all social media platforms and even company websites and blog pages. By capturing the audience’s attention and encouraging them to view the entire video, you have a much better chance of converting them to paying customers.
- Enhancing comprehension. Getting visitors to click on your video is only the first stage of the process. How you present the video is just as important as the information it contains. It is essential to communicate your message clearly and concisely and to keep your videos fairly short. This makes it easy for audiences to absorb your message and prevents them from clicking away before the video is through. When trying to enhance viewer comprehension, it might be helpful to ask yourself these questions: “Does the video make you want to keep watching?” “Is the message easy to understand?” “Is the video aesthetically-pleasing?” Answering these questions will help you gauge the effectiveness of your video and determine whether or not you need to modify your video marketing strategy.
- Improving retention. Finally, we help improve audience retention of your message by reinforcing the key concepts and relating them to real-world scenarios. By delivering your message in a way that audiences can relate to and apply in their lives, we help ensure a higher likelihood of information retention.
Social Media Video Advertising
Social media has proven to be one of the most fertile areas for video marketing. Every day, thousands of videos are uploaded to social media platforms such as YouTube, Facebook, Instagram, and Twitter, attracting audiences that otherwise wouldn’t have access to such content.
Our social media video advertising services help you maximize the benefits that you could derive from your social media channels. If you already utilize social media for your marketing, we can help you boost viewership, increase the time audiences spend on your channel, and improve engagement rates. And if you haven’t begun to utilize social media yet in your marketing efforts, we can show you just how powerful and effective a social media video advertising campaign can be.
YouTube is the second most popular search engine on the internet, and one of the most popular websites around. Visited by millions of people from around the world every day, it is one of the most potentially rewarding platforms for online marketing. YouTube is so crucial to the marketing efforts of businesses that we have devoted an entire branch of our video marketing services to this platform alone.
Our YouTube-focused video marketing services help you navigate the site’s structure and manage its algorithms, enabling you to maximize the value of your video content. By helping you implement an effective keyword and search query strategy, we make it easier for audiences to find you and connect with your company. We also optimize your content for effective indexing and categorization, expanding the reach of your video marketing and boosting your viewer numbers.
Why Use Our Video Marketing Services?
Over the years, we have fine-tuned our video marketing approach to give you the most effective and beneficial range of services possible. We have identified the essential marketing strategies and focus our efforts on these key areas:
- Identifying your target audience
- Developing the most appropriate video marketing strategy
- Creating optimized video content for multiple channels
- Implementing an optimized video marketing campaign
- Following through with content promotion
By focusing our approach to these areas, we greatly expand the reach of your video marketing campaign, enabling you to reach as wide an audience as possible. We also optimize your content depending on the specific platform, helping ensure maximum interest, engagement, and retention.
With our proven approach to video marketing, we can help you identify your target audience to better connect with them, improve engagement and retention, and increase conversion rates.
Find out how a properly-implemented video marketing campaign can be beneficial for your business. Get in touch with us today and let us help you get started on your marketing strategy!