We are very excited to announce that we have acquired fellow infographic agency oBizMedia. Even more exciting is that Ritu Pant, owner of oBizMedia, will be joining the Infographic World team as our Vice President of Marketing.
This is a move that was really years in the making. Ritu and Infographic World President Justin Beegel have been friends for over 8 years, dating back to the good ole’ days of Digg, being fellow “power Diggers.” Justin started Infographic World in 2009, and Ritu ended up starting oBizMedia a few years later. Despite being in the same field, they remained friends and would trade stories on the growth of the industry, the struggles all small businesses face, as well as personal trials and growth.
The topic of an acquisition first came up almost 2 years ago, but did not really get serious up until a few months back. Both sides felt that instead of fighting against each other for market share, combining forces was the best route for both sides. Ritu brings incredible marketing, social, and content strategy knowledge to Infographic World, while Infographic World boasts (if we do say so ourselves) an amazing production system, top of the line clients, and a great team overall. The combination is one both sides would be deadly as this industry continues to grow and evolve.
So what does this mean moving forward? For our clients, we now have a content strategy and marketing whiz involved at the top, which means better content ideas for our clients, and added capabilities from the marketing and promotion standpoint in our offering.
We could not be more excited for this move, and look forward to working together to bring the company to new levels.
Press release: Infographic Design Agency, Infographic World, Announces Acquisition & New VP Of Marketing