Super Bowl Sunday – the unofficial American holiday. Its a time where big brands, top entertainers, players, and fans all come together to celebrate the best of the American sport. There’s sure to be tailgating, beer, facepaint, cheering, shivering, and comradery. And lets not forget the newest addition to this multi-million dollar production, social media.
Social media has become an integral part of every Super Bowl show. Between touchdowns, electrifying performances, and memorable beer commercials, millions of viewers take to social media to share their game time experiences. Some simply comment on how much they like or dislike an ad, and others rant and rave about how the referee needs to turn in their license. Regardless as to what people are sharing online, all the commenting and posting leads to one sure thing-tons of free exposure for brands.
Since 2011, Super Bowl related posts have more than quadrupled on Facebook and Twitter, and this trend grows by leaps and bounds each year. So what’s lesson to be learned here? Social media is a powerful marketing platform during game time – one that doesn’t cost nearly as much as the fancy million dollar commercials, and has proven to be just as, if not more effective.