The internet has grown by leaps and bounds since its inception, and so has its content. It started with simple blogs, poorly designed websites, and advertisements in the oddest (and most inconvenient) places. Fast forward 20 some years, and the internet has transformed into a global marketplace with eloquent websites, quality writing (for the most part), and highly-targeted ads. And while all forms of content have matured, none have evolved faster than video. Brands must deploy a solid video marketing strategy in order to maintain a competitive edge in today’s ever-changing online landscape.
Video is everywhere online. It’s consumed at a faster rate than any other form of content, and is the preferred method of content for internet users. The fact that YouTube is the second largest search engine backs up this claim. Businesses can take advantage of this trend by producing videos to educate and entertain their customers-and it doesn’t take much to do so. A 30-second production can do wonders for introducing a new product or service, or just reinforcing your brand.
Mobile devices have made consuming video even more convenient for internet users, and is a serious contender to television. Small businesses can now compete with big brands online, in the space where most of their customers are. Startups and established businesses now have the power to reach just as many viewers as their larger competitors.
Video marketing has revolutionized the way businesses approach sales and marketing, and have empowered them to expand their reach beyond their previous capacities. And at the rate that viewers consume video content, this trend is not likely to go away anytime soon. As a business owner, this should be music to your ears.