Data mining

Data mining uses complex methods to sort through large amounts of data to find patterns. The process involves various tasks, such as classification, clustering and association. Once trends are identified and relationships have been established, marketers can use the results to solve problems and analyze customer behaviors, thus allowing organizations to make smarter marketing decisions. Many companies use data mining to:

• Improve customer satisfaction
• Enhance product positioning
• Refine product pricing
• Increase corporate profits
• Develop marketing strategies
• Target specific audiences with specific products and promotions