Demographics

Demographics are the factors involved when distinguishing or identifying a specific population or market. Demographics are often used as a marketing tool to help businesses reach their target audience and review their behaviors. They can be especially beneficial for companies in helping them recognize what products to offer and at what price.  Common variables included in demographic information are a person’s age, race, sex, income level, employment, education and location. Marketers often collect additional information, such as a person’s areas of interest, lifestyle, and hobbies. Identifying these variables can also lead to better engagement opportunities with current customers as well as future customers.  Access to demographics can give business owners an edge in marketing products and services.