Inbound marketing

Inbound marketing uses various content marketing methods to attract, engage and delight customers. The goal of inbound marketing is to build value and trust that ultimately leads to organization growth. A successful inbound marketing strategy will generate new leads while nurturing existing ones. Effective inbound marketing focuses on the needs of customers rather than pushing a particular product or service. This inbound methodology always involves various tactics that are leveraged to reach the right audience at different stages throughout the buying cycle. Social media campaigns and user-generated content are examples of inbound marketing.