Infographic Design Definition

Infographic design services are performed by a team of infographic designers who specialize in data visualization. These designers create compelling infographics that are presented in a simple and engaging manner. The process of creating an effective infographic is extremely extensive and includes performing research followed by extracting key points of information, data, and statistics. Some pieces of information are then turned into visuals or interactive content. The finished infographic is usually comprised of visuals and minimal text.

Many agencies offering infographic design services provide clients with a plan of action to follow to ensure the infographic is distributed in a manner to achieve optimal brand exposure, generate leads, and drive site traffic. Ultimately, infographic design experts help brands to communicate with their audiences by taking complex data and delivering it in a manner that is easily understood and digested. When choosing an agency that provides infographic design services, it is recommended to choose one that also specializes in infographic marketing outreach.