What is a brand?

A company’s brand is what distinguishes it from other companies. Many marketers view a brand as an experience and a visual representation. Your brand consists of many elements, including your visual identity and the processes you carry out to produce and sell products to your customers. Many companies use visual content, such as a sign, symbol, word, or a unique design, to represent their brand. It’s important that your brand’s image be easily recognizable. More importantly, that consumers associate your brand as being one that has strong values and a positive mission. An effective way to increase brand awareness is through content marketing.