What Is Infographic Marketing?

Infographic marketing consists of using infographics to market a brand’s message.

This strategic approach to content marketing provides companies with an opportunity to stand out among competitors while increasing brand visibility. Most infographics are created with a target audience in mind and with the intent to educate or persuade viewers. Marketers choose to use infographics due to their ability to present information simply and clearly.

When used correctly in marketing, infographics are quite effective at cutting through the clutter and reaching a targeted audience. Infographic marketing is used to capture the attention of an ever-growing population with short attention spans and who are both tech-hungry and savvy.

Check out our Visual Communications Portfolio complete with infographic examples, animation, and interactive media. These IGW designs clarify complex data, turning our clients’ information into captivating experiences, such as print design ideas, infographic ideas, and whiteboard animation examples, that engage audiences.