What Is Mid-Funnel?

Mid funnel is a marketing term used to discuss resources that are needed to build trust and confidence in a company’s product or service. The target audience in the mid funnel stage consists of those who have shown interest in a particular product and service and who have engaged previously with a company’s brand. Marketers will often focus their mid-funnel content on a buyer’s needs while sharing valuable product features and information. The goal of mid-funnel content is to move people closer to becoming buyers. Analytics are very important in helping marketers determine which leads are mid-funnel. Live events, webinars, infographics, and email marketing are various methods used to engage, educate and persuade potential prospects who are mid-funnel.