Visual communication

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65% of the population are visual learners.

Source: Mind Tools

What is visual communication?

Visual communication is sharing information, thoughts and ideas by way of imagery, symbols, and other visual aids like videos. There are countless numbers of visual content communication examples, such as graphic design, maps, posters, typography, television advertisements, infographics, animation, and electronic resources. Any image that is used to inform, persuade, or enlighten an audience is considered to be visual communication.

Which industries benefit most?

Especially in marketing, visual communication is prominent as various approaches and tools are used to transmit a powerful, unique message about a company’s products and services. In advertisement, visual communication is thought to be one of the most effective methods for creating and promoting brand awareness. The visual communication content pieces that you use in your marketing materials largely impacts your overall visual identity.

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