What Is a Social Media Campaign?

A social media campaign is focused solely on sharing a marketing message across one or more social media platforms. Social media campaign results are simple to measure and track. You can easily tweak a campaign according to its metric performance to enhance its overall success. Most campaigns are created with a single goal in mind, such as to promote a new product or service. Social media campaigns are a way for businesses to receive customer feedback, increase website traffic, engage with customers, gain information on potential customers, and directly drive sales. The intended audience will determine which social media platforms to share your content on. Many social media campaign practices include opportunities for viewers to participate in polls/surveys or join contests and mailing lists while offering incentives to provide such information. An effective content marketing plan will always include a strategic social media campaign. The campaign should consist of various forms of content, including text, explainer videos, whiteboard animations, infographics, and more.